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Huawei's Richard Yu addressed concerns over the high price of the Pura X foldable smartphone, set at 7499 yuan, emphasizing that the cost reflects the use of advanced technology, including Pro-grade chips and cameras. He noted that while consumers expect lower prices, the production costs for such innovations are significant. The Pura X, featuring a top-level quad-camera setup and HarmonyOS 5, is priced lower than the Mate X series, making it a competitive option in the foldable market.
Huawei aims for HarmonyOS to become the world's third-largest PC operating system, competing with Microsoft Windows and Apple MacOS. Following the expiration of its Windows supply license, Huawei is set to launch HarmonyOS PCs in May, with a user interface similar to MacOS but optimized for speed and interaction. Currently, HarmonyOS is available for smartphones in China and for tablets, wearables, and earbuds globally, with potential plans for a wider international rollout.
Huawei's three EV brands have launched updates featuring enhanced smart functions, including gesture-controlled door opening and the Huawei Advanced Driving System 3.3 for the Aito M9. The Aito M5 has also received advanced intelligent driving capabilities, with deliveries starting next month. Presales for the Aito M8 have surpassed 70,000 units, while the Stelato S9 and Luxeed R7 are also gaining traction in a competitive market focused on intelligent driving technology.
Stelato, a joint brand by Huawei and BAIC, has commenced pre-sales for the Stelato S9 EREV at RMB 318,000 ($43,900), which is 20.46% lower than the BEV variant priced at RMB 399,800. The EREV model features a battery range of up to 365 km and a combined range of 1,355 km when fully charged. Despite being a flagship model, the Stelato S9 has seen disappointing sales, with only 2,500 orders in the first 24 hours and a total of 643 deliveries in January.
Huawei's Pura X, launched as a "new beginning of the Harmony OS era," features a 6.3-inch foldable design with a 3.5-inch external display and is priced from 7,499 yuan (US$1,042). Set to release on March 30, it integrates Harmony OS 5 and advanced AI, targeting enhanced user experience in gaming and photo browsing. Despite its innovative design aimed at attracting female users, the device faces criticism for its high price, contrasting with claims of affordability.
Huawei-backed Aito has launched the updated 2025 M9 SUV, starting at RMB 469,800 ($64,860), featuring four LiDARs for enhanced smart driving and safety. The model offers both 5- and 6-seat options, with battery electric and extended-range variants, and boasts impressive acceleration and range capabilities. Since its initial launch, over 170,000 units have been delivered.
Huawei has launched its Pura X smartphone, the first in its flagship series to run entirely on HarmonyOS Next, featuring an AI assistant capable of humanlike emotional interactions. The device, powered by Huawei's Pangu large language model and enhanced by DeepSeek's AI, marks a significant step in the company's efforts to reduce reliance on Android. As Huawei aims to expand its ecosystem, it has attracted major apps to its AppGallery, while its smartphone market share in China has seen a rise despite ongoing challenges in the global market.
Huawei is set to transition away from Windows as its license with Microsoft expires in March 2025, amid ongoing U.S. sanctions. The company is preparing to launch PCs powered by its Kunpeng CPU and running HarmonyOS, while also releasing a Linux edition of its MateBook D 16. This shift poses significant challenges for Huawei, particularly in global markets where Windows dominates.
Huawei has introduced the Kirin X90 chip, marking a shift away from Intel processors and Windows software due to US restrictions. The chip, developed by HiSilicon, has received a Level 2 national security certification and is expected to utilize SMIC’s 7nm process and Taishan cores. As Huawei transitions its PCs and laptops to its own hardware and software, it may launch an "AI PC" running HarmonyOS as early as April, following the end of its Windows license.
Huawei's license to use Microsoft Windows will expire this month, forcing the company to transition its PCs to HarmonyOS. Chairman Richard Yu announced plans for an 'AI PC' featuring a Kunpeng CPU and LLM-based applications, set to launch in April. While HarmonyOS may gain traction in China, its acceptance in Western markets remains uncertain.
Richard Yu
People
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